Skylar's Entrepreneurship Blog

Domain Expert: Debra F. Debra is employed at a Michael's craft store and specializes in canvas work and pen work. She feels the art industry especially is missing a product like this. Artists who use paper to create their work may ruin paper with ink pen that is too runny. My product would solve that and Debra appreciates this. She does however, wonder how the product would actually be once produced. It sounds like a great idea in theory but it would most likely need a lot of trial and error and test runs. Market Expert: Santiago M. Santiago works at Target and oddly knows a lot about pens. He says he really enjoys writing with ink pens and his favorite brands are G2, and Zebra. He likes the idea of my product, and feels if I market it in a way that sets my product apart from other pens, that it could do well. I appreciate this feedback. It would be nice if my pens were sold in Target, and good marketing is definitely a step. Supplier: Target or Michaels I feel that my produ...

1. You My name is Skylar Schultz and I am a psychology major at the University of Florida. The first thing that stands out when I think about myself is my creativity and my determination. I am not afraid to work hard for something I am passionate about. I feel my creativity allows me to think outside the box. I aspire to make others happy with my product and obviously make a profit. 2. What are you offering to customers? The Smart Pen is an ink pen crafted for those who like to work with ink pen but don't want smudges or bleeding through. My product uses a special blend of gel and ink to create the perfect pen for drawing, or writing in general. 3. Who are you offering it to? My product is really for anyone, but I feel artists who utilize pens already would find the most use out of my product. People in school or people who need a pen for work that does not bleed or smudge. 4. Why do they care? My potential customers care because they are sick of ruining important documents ...

https://youtu.be/_Wf_KJxexaY I am open to all feedback :)

My customer avatar would be a middle aged artist who utilizes ink pen for their artwork often. They would most likely live a frugal artist lifestyle (Artists don't normally make a lot of money) driving a less than luxury car, and just scraping by. They most likely express themselves through colorful hair and clothing, and have cool sense of style. I find artists in general to be pretty cool, laid back people. My ideal customer would use their free time drawing, or using other mediums to make other pieces. I feel I have quite a bit in common with these customer because I too enjoy doing art on my free time. I don't think these similarities are a coincidence because I enjoy the same things these people do. These specific group would be the most beneficial because they would find the most out of my product because of their career and/or hobby.

Rather than interviewing those who draw everyday, I have decided to now interview people who would use ink pens in a professional settings. I believe this segment is more relatable to a lot more people than my previous segment. Although I believe I did well on my first set of interviews, it is nice to expand and interview different people as their responses may differ. Interview 1: 27 year old law student Alternative Evaluation-  He believes the idea of an ink pen that doesn't bleed through other pages is a good idea because many people in professional settings like to write with ink pen. He questions how I would implement my idea, but thinks that if it were implemented properly, it has great potential. He also questions whether something similar to this exists already. How/where do they buy?-  He believes it would be beneficial to start selling my product online, and once is gains traction then hopefully have it be in stores. The first step would be creating a website and...